30-second trait check on your LinkedIn photo. Trust, competence, attractiveness. Score-only, no human voters.
Free. 100 percent private. Your photo never leaves the browser for the free check.
3 trait scores · 30 seconds · Free · No signup
Free check · $149 Pro audit unlocks 5-page PDF + photographer brief
Three numbers. Trustworthiness (does the average viewer feel they could trust this person with a meaningful work commitment). Competence (does the average viewer believe this person can do the job their title says). Attractiveness (does the photo produce the documented halo effect that lifts the other two scores). Each is scored 0 to 100 based on a face-perception model trained on rater judgments of headshot-style photos.
Below 55 on either trustworthiness or competence and the photo is likely costing you outreach response rate and recruiter conversion. Between 55 and 65 the photo is doing the bare minimum. Above 65 on both, the photo is actively helping your outcomes. Above 75 on both is unusual without deliberate work; users in that band typically have professional headshots taken specifically for LinkedIn.
The check is descriptive of how the average viewer reads the photo, not a verdict on you. Individual viewer variance is real; the model is averaged across many raters. Treat the score as a directional read on whether the photo is working, not as a precise read on any specific viewer's reaction.
Direct eye contact with the lens, subtle real smile (AU6 plus AU12), neutral or warm expression, uncluttered background. Each contributes to the trustworthiness composite drawn from the Willis-Todorov face-perception literature.
One step above industry-baseline outfit, deliberate framing, well-controlled lighting, tight head-and-shoulders crop. Reads as someone who treats the headshot as a professional artifact rather than as a quick photo dump.
Symmetry, clear skin, controlled lighting, good photo angle. The halo effect is documented (Eagly et al. 1991): attractiveness lifts both trustworthiness and competence scores by a small but measurable margin.
Busy backgrounds, party scenes, vacation backdrops, and competitor logos pull viewer attention away from the face and drop both trustworthiness and competence scores. Plain wall or slightly blurred office wins.
Outfit calibrated against industry baseline. Over-dressed reads as out-of-touch in early-stage tech; under-dressed reads as casual in finance. The model carries an industry-context dimension in the paid audit.
A 5-year-old photo that no longer matches your in-person appearance drops the trustworthiness score even if the underlying photo is otherwise good. Within 24 months is the safe band.
The free check returns three numbers and a short note on the dominant drag. That is enough for most users to decide whether to keep, replace, or reshoot. The Pro audit adds the layer that the three numbers cannot deliver: a written analysis of which specific signals are dragging your score down, the lighting and pose changes that would lift each trait, and a photographer brief you can hand to whoever takes your next reshoot.
The Pro audit pays for itself if it identifies one fix that lands one career signal better. For someone in active job search, fundraising, or building a professional service business, the audit is usually worth it. For someone who just wants a quick read on their current photo, the free check is enough.
Free check tells you whether. Pro audit tells you why and how to fix.
The $149 Pro audit adds a 5-page personalized PDF with a written analysis of which signals are dragging each trait score and a photographer brief for your next reshoot.
30 seconds. 3 trait scores. Free. Pro audit available with 5-page PDF.
Free check · $149 Pro audit · Photos auto-deleted
All free. All private. All instant.
Is your smile genuine or forced?
How close are your proportions to φ?
AI attractiveness analysis
Rate my face 1–10
How attractive am I?
How symmetrical is your face?
Which photo gets more matches?
Best photo for LinkedIn
Your glow-up score