About RealSmile

Built on the science of genuine expression.

A photo improvement hub grounded in 160 years of facial psychology research.

Why we built this

Most people know their photos aren't great but don't know why. They can't get honest feedback from friends, professional photographers are expensive, and generic "smile more" advice doesn't help.

RealSmile was built to solve this. We combined decades of facial psychology research with modern AI to give anyone instant, honest, science-backed feedback on their photos โ€” for free.

The result is a photo improvement hub used by people on Tinder, Hinge, Bumble, and LinkedIn who want to make better first impressions without guesswork.

The science behind it

1862

Guillaume Duchenne discovers genuine smiles

French neurologist Guillaume-Benjamin-Amand Duchenne de Boulogne identified that genuine smiles involuntarily activate two facial muscles simultaneously: the zygomaticus major (mouth corners) and the orbicularis oculi (eyes). Fake smiles only use the mouth. This discovery became the foundation of modern facial expression research.

1978

Ekman & Friesen develop the Facial Action Coding System

Paul Ekman and Wallace Friesen created FACS, a comprehensive system for categorizing human facial movements. Their research confirmed Duchenne's findings and showed that humans can detect fake smiles in as little as 33 milliseconds โ€” faster than conscious thought.

2001

The Yearbook Study links smiles to life outcomes

Researchers at UC Berkeley analyzed yearbook photos of 141 women and found that those with genuine Duchenne smiles had better life outcomes 30 years later โ€” better marriages, higher wellbeing scores, and greater personal satisfaction. The smile in a photo predicts real-world success.

2024

AI makes genuine smile detection accessible

Modern facial landmark detection AI can now analyze the 68 key points of a human face in milliseconds, identifying whether a smile engages the eye muscles (genuine) or only the mouth (forced). RealSmile uses this technology to give instant feedback anyone can act on.

How the AI works

01

Facial landmark detection

The AI identifies 68 key points on the face including eyes, eyebrows, nose, and mouth corners.

02

Muscle activation analysis

It measures whether the orbicularis oculi (eye muscles) are engaged alongside the mouth โ€” the signature of a Duchenne smile.

03

Authenticity scoring

A score from 0-100 reflects how genuine the smile appears based on the ratio of eye to mouth muscle engagement.

The AI uses @vladmandic/face-api, a state-of-the-art facial analysis library built on TensorFlow.js. On desktop browsers, analysis runs entirely client-side โ€” your photo never leaves your device. On mobile, photos are processed via a secure server and immediately discarded. No photos are ever stored or used for training.

What the research shows

3x
More dating app matches with genuine smile
โ€” OKCupid data
36%
More recruiter messages on LinkedIn
โ€” LinkedIn research
33ms
How fast humans detect fake smiles
โ€” Ekman & Friesen
21x
More LinkedIn views with any photo
โ€” LinkedIn data

Privacy commitment

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Photos are never stored

Desktop analysis runs entirely in your browser. Mobile photos are processed on our secure server and immediately discarded after analysis.

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No facial recognition database

We do not build profiles, store biometric data, or use your photos for AI training. Analysis is one-time and ephemeral.

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No account required

You can use the analyzer completely anonymously. We do not require email, login, or any personal information.

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Anonymous analytics only

We use Google Analytics to understand which guides are helpful. No personal data is collected or shared.

What RealSmile offers

See it in action

Upload a photo and get your smile authenticity score in seconds.

Analyze My Photo Free โ†’

No signup. 100% private. Instant results.