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Privacy Policy

Last updated: March 14, 2026

The short version

Your photos never leave your device. We don't collect facial data. We don't sell personal information. RealSmile's face analysis runs entirely in your browser using client-side AI. No server processing, no uploads, no storage.

1. Who we are

RealSmile ("we," "us," "our") operates the website realsmile.online. We provide free and premium AI-powered facial analysis tools. This Privacy Policy explains how we handle your information when you use our website and services.

2. Photos and facial analysis

This is the most important section. RealSmile's facial analysis tools use face-api.js, an open-source AI library that runs entirely in your web browser (client-side). When you upload or capture a photo:

  • Your photo is processed locally on your device
  • No image data is transmitted to our servers or any third party
  • No facial data, landmarks, or analysis results are stored by us
  • When you close the page, all photo data is discarded from your browser's memory

You can verify this yourself by opening your browser's developer tools (Network tab) while using any RealSmile tool — you will see no outbound requests containing image data.

3. Information we do collect

We collect limited, standard information to operate the website:

Analytics

We use Google Analytics to understand how visitors use our site (pages visited, time on site, device type, general location at the country/city level). This data is aggregated and does not include photos, facial data, or personally identifiable information. You can opt out using browser extensions like Google Analytics Opt-out.

Payment information

If you purchase a premium report, payment is processed by Stripe. We do not store your credit card number, CVV, or full payment details. Stripe handles all payment processing in compliance with PCI DSS standards. We receive only a transaction confirmation, your email (if provided), and payment amount. See Stripe's Privacy Policy for details.

Cookies

We use essential cookies for basic website functionality and analytics cookies (Google Analytics). We do not use advertising cookies or tracking pixels. We do not serve targeted ads.

4. Affiliate links

Some pages contain affiliate links to Amazon and other retailers. When you click these links, the retailer may set their own cookies to track the referral. We earn a small commission on qualifying purchases at no extra cost to you. We do not share any of your personal information or facial analysis data with affiliate partners.

5. Data sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We share data only with: Stripe (payment processing), Google Analytics (anonymous usage statistics), and Vercel (website hosting). None of these parties receive your photos or facial analysis data because that data never leaves your device.

6. Data retention

Photos and facial analysis results: not retained (processed and discarded in your browser). Analytics data: retained by Google Analytics per their standard retention policy (14 months by default). Payment records: retained as required by law for tax and accounting purposes.

7. Your rights

Since we don't collect or store your photos or facial data, there is nothing to delete. For any other data inquiries (analytics, payment records), you can contact us at hello@realsmile.online. If you are a resident of California (CCPA), the EU (GDPR), or another jurisdiction with data protection laws, you have the right to request access to, correction of, or deletion of your personal data.

8. Children's privacy

RealSmile is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has used our service, please contact us and we will address your concerns.

9. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of RealSmile after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or concerns, contact us at hello@realsmile.online.