The 6 photo slots that make a dating profile convert. Slot-by-slot rules plus a $29 audit of your real lineup.
The match decision is made on photos one and two. Everything after is verification. Get those right and the rest is forgiving.
5-page PDF · 10-photo audit · 24h photo deletion
Free ranker is the gut-check. $29 audit is the written 5-page report.
The first-impression literature (Willis and Todorov 2006 on 100-millisecond face judgments) shows that trait inferences happen so fast they are mostly complete before the viewer consciously decides to look. On dating apps the equivalent decision is made between photo one (lead frame) and photo two (verification frame). Anything after photo two either confirms the read or fails to overturn it; the swipe decision is largely banked by then.
This is why the lead photo is worth so much disproportionate effort. A reshoot of photo one alone often moves match rate more than every other slot combined. The $29 audit\'s most valuable single recommendation is usually which of your 10 candidates should be the lead, not which 4 should be in the lineup.
The other four slots are still important; they are just doing different jobs. Body shot for proportion, context shot for personality, social shot for proof, and a wildcard for memorability. Each slot has its own rules and the audit scores each photo against the slot it would best fill.
Clear face, direct eye contact, subtle real smile, controlled front light, plain background. Head-and-shoulders crop. This is the movie poster. Reshoot rather than settle.
Half-body or three-quarter shot taken on a different day in different clothing. Confirms the lead is not a one-off. Match decision is largely banked by the end of this slot.
Full or three-quarter body in normal clothing, neutral activity. Tells the viewer what proportion to expect in person. Skipping this slot triggers the "what is he hiding" reflex.
You doing something that signals personality (cooking, hiking, gig, hobby). The activity matters less than the visible engagement; bored-looking activity shots backfire. One slot, not three.
One photo with friends. Pre-tested: a stranger should be able to pick you out in under 2 seconds. Skip if it fails the test. Group shots cost comprehension; do not over-spend the slot.
One photo with a slight memorable hook (travel, animal, distinctive setting). Differentiates you from the dozen profiles before yours. Avoid clichés (fish, tiger, Machu Picchu) unless yours has a real story.
Upload up to 10 photos. The audit scores each photo on the four-trait stack (warmth, trustworthiness, competence, attractiveness) drawn from the Willis-Todorov face-perception research. It ranks the 10 by predicted match-conversion impact, recommends the slot order for the top 6, and identifies which photo to retake (with a specific brief: lens, light, angle, expression).
The deliverable is a 5-page PDF you can keep. Most users find 4 of their 10 candidates are keepers, 2 should be swapped, and 1 is worth a fresh shoot. The audit pays for itself if it identifies one swap that moves match rate. The 5-page document is also useful for hiring a photographer; you walk into the shoot with a specific brief instead of vibes.
$29 audit. One swap pays for itself in a week.
The $29 audit scores up to 10 photos on the four-trait stack, recommends slot order for the top 6, and identifies the one to retake with a specific brief.
Free ranker scores up to 5. The $29 audit scores 10, writes the slot order, and identifies the retake.
$29 audit · 5-page PDF · Photos auto-deleted 24h
All free. All private. All instant.
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