The LinkedIn photo that reads strongest to recruiters.

Score your existing LinkedIn slate, see which photo reads strongest to recruiters, and get a 5-page written reshoot brief, delivered in 1–2 minutes.

Step 1

Upload

Up to 10 headshots · 60 sec

Step 2

Scored

Competence + Trust · 30 sec

Step 3

5-page brief

What to change · 1–2 min

One closed deal, one investor intro or one recruiter pass is worth far more than the audit costs.

▸What you get (tap)

Upload up to 10 LinkedIn, About-page, or sales-deck photos. AI scores 17 metrics and reads them for competence, trust, and recruiter confidence, then writes a 5-page strategy report — your primary photo, the ones to demote, and the exact lighting / pose / wardrobe brief to hand a photographer. Report link emailed in 1–2 minutes.

Free executive pre-scan · 0 cost

No signup

Test one headshot free — see your executive presence score.

Upload one LinkedIn, About-page, or sales-deck headshot. Get an instant read on 3 quick photo signals: brightness, face frame and centering. The full strategy report ranks every headshot you upload and adds your photographer brief and 30-day reshoot plan.

What people ask before buying — answered

How is this different from a $50 LinkedIn coaching call?

A coach gives opinion. This is a structural face audit (jawline projection, eye warmth, FWHR, etc.) plus a 5-page written brief on how to brief a photographer or retake yourself.

Will hiring managers actually notice the difference?

Yes, at a glance. LinkedIn's own Talent Blog says just having a picture makes a profile 14 times more likely to be viewed, and Willis & Todorov (2006) found that competence judgments made after a 100-millisecond look at a face correlate highly with judgments made with no time limit, so the photo you pick sets that first read.

Do I need to be a senior exec for this?

No. The audit is written for anyone whose career involves face-to-face stakes (sales, consulting, fundraising, partner-track legal, executive search).

What if my company has a corporate headshot already?

The audit covers the case of working WITH an existing photo. Most fixes are post-production (crop, color, expression) you can do yourself or brief a retoucher.

See a sample Pro audit (free) →
$49one-time

Comparable: in-person headshot photographer $300–$800 · executive presence coaching $200–$500/hr · personal-brand consultants $1k–$5k/engagement

Email collected at secure Stripe checkout. 5-page personalized PDF arrives in 1–2 min.

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Stripe secure · Apple / Google Pay · Link · ⚡ Report link emailed in 1–2 min

Photographer

$300–800

per session

Coaching

$200–500

per hour

This audit

$49

one-time · PDF

How do I improve my LinkedIn headshot?

A strong LinkedIn headshot clears five visible signals on a fast first read: a genuine smile with eye crinkle, even diffuse lighting, a neutral background, a tight head-and-shoulders crop with eyes on the upper third, and wardrobe one register above the industry baseline. Each one reads at a glance, and viewers form trustworthiness and competence judgments from a face in roughly 100 milliseconds (Willis & Todorov, 2006).

One element worth getting right is the smile. A Duchenne smile combines Action Unit 6, orbicularis oculi engagement around the eye, with Action Unit 12, zygomatic major lip-corner pull (Ekman & Friesen, FACS 1978). Smiles with both are rated more genuine and more trustworthy than smiles without the eye component (Gunnery & Ruben, 2016), and the audit's written read of each headshot describes your expression, including whether the smile looks genuine.

Looks carry a measured wage effect: holding demographic and labor-market characteristics constant, plain-looking workers earn 5 to 10 percent less than average-looking workers, a penalty slightly larger than the premium for good looks (Hamermesh & Biddle, 1994). For a role with face-to-face stakes (sales, consulting, partner-track, executive search), your headshot is often the first place a recruiter or client sees your face.

Still shooting the photo yourself? The free walkthrough on how to take a good LinkedIn headshot covers light, framing, background, and expression before anything gets scored.

SignalWhat strong looks likeResearch anchor
SmileAU6 + AU12 (eye crinkle present)Ekman & Friesen 1978
First-impression windowReads clearly at a ~100ms glanceWillis & Todorov 2006
SymmetryBilateral correspondence above population medianRhodes 2006 meta-analysis
Jawline definitionVisible gonial angle, no overhead light shadowingRhodes 2006 (sexual dimorphism)
Wage / hire premiumPlain-looking workers earn 5–10% less; the beauty premium is slightly smallerHamermesh & Biddle 1994

Every audit ships in 1–2 minutes of upload.

What ships in your 5-page PDF

Primary-photo verdict

Your single best primary photo, plus how it reads as a LinkedIn primary, an About-page lead and a sales-deck headshot, with the realistic ceiling after the fixes.

Per-photo metric readings

Each headshot measured on 17 facial-geometry metrics (canthal tilt, FWHR, jaw taper, symmetry, facial thirds and more), with its strongest and weakest readings and its Face Score on the card.

Photographer brief

Concrete reshoot directions tied to your weakest metrics (light direction, camera height, framing, expression), a written read of the skin and lighting in your headshots, and a hairstyle and grooming guide for your face shape.

30-day reshoot plan

Week 1 = profile reordering with current slate (zero cost). Week 2 = wardrobe + light setup tests at home. Week 3 = professional reshoot using the brief. Week 4 = re-upload + delta measurement.

See exactly what you get

Sample pro audit 1
92
Top tier
Sample pro audit 2
78
Mid tier
Sample pro audit 3
58
Demote

Walk through a sample Pro audit before you buy

Full 5-page report · strongest + weakest readings · photo verdicts · 30-day reshoot plan · wardrobe/backdrop fix. Free to view.

Open Pro sample →

Research-cited methodology

AI face engine, since 2026

Stripe secured

Photos deleted post-render

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24hr support

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Built for

Founders mid-fundraise

Investor decks, AngelList, About page. Photo is the trust signal before the deck opens. One warm intro is worth far more than the audit costs.

Sales leaders / AEs

LinkedIn primary feeds outbound, ICP discovery, and inbound reply rates. The audit picks which of your existing shots reads most trustworthy and competent to a cold prospect.

Executive search candidates

Board seats, CXO searches, partner-track. The audit reads each headshot against the at-a-glance judgment a search consultant makes on a shortlist.

Consultants & advisors

Bio page lead photo + Substack avatar + speaker bureau headshot. The audit picks your strongest headshot and reads how it lands on each of those surfaces, plus a demote list.

FAQ

What is a LinkedIn photo audit?+

A LinkedIn photo audit is an AI analysis that scores your existing professional headshots and reads them for the signals recruiters, investors, and prospects take from a face at a glance: competence, trustworthiness, and gravitas. The RealSmile Professional Audit covers up to 10 LinkedIn, About-page, or sales-deck photos on 17 metrics, identifies your best primary, lists which to demote, and ships a 5-page PDF with lighting, pose, wardrobe, and backdrop fixes in 2 minutes.

How do I improve my LinkedIn headshot?+

To improve your LinkedIn headshot, follow 5 rules: 1) Shoot at pupil height (no upward phone tilt that adds a double chin). 2) Use 45-degree window light with neutral fill on the shadow side. 3) Hold a closed-mouth confident expression with eye direction toward camera. 4) Wear a solid mid-tone color against a neutral wall (no logos, no patterns). 5) Frame head-and-shoulders, top of head at 5 percent below the top of the crop. The Pro Audit ties its top fixes to your weakest measured readings and supplies a photographer brief.

Is a professional LinkedIn photo worth it?+

Yes. Hamermesh and Biddle 1994 (American Economic Review) found that, holding demographic and labor-market characteristics constant, plain-looking workers earn 5 to 10 percent less than average-looking workers, a penalty slightly larger than the premium for good looks. Willis and Todorov 2006 (PMID 16866745) showed that competence and trustworthiness judgments made after a 100-millisecond look at a face correlate highly with judgments made with no time limit. One closed deal, one recruiter pass, or one investor intro is worth far more than a $49 audit and a reshoot.

What's included in the Professional Audit?+

The Professional Audit includes up to 10 LinkedIn, About-page, or sales-deck headshots scored on 17 facial metrics. The Face Score and metric readings for each photo are read in words for competence and trust: how a recruiter, investor, or prospect is likely to see it. The 5-page PDF identifies your best primary photo, the photos to demote, exact lighting and pose fixes, and a hairstyle and grooming guide for your face shape. Delivered in 2 minutes.

How much does a LinkedIn headshot audit cost?+

The RealSmile Professional Audit is $49 one-time. For comparison: in-person executive headshots run $300 to $800 per session, executive-presence coaching runs $200 to $500 per hour, and rebooking a missed recruiter pass costs an entire interview cycle. $49 buys the diagnosis of which existing photo is strongest and exactly how to upgrade it before any photographer is booked.

How is this different from hiring a headshot photographer?+

A photographer shoots new images and charges $300 to $800 per session. The Professional Audit reads the photos already on your LinkedIn, ranks them, and tells you which keeper to promote, which to remove, and exactly what to change before booking any reshoot. If your strongest existing photo already reads well, the audit says so, and you may not need a shoot at all. If a reshoot does happen, the audit supplies written reshoot directions (framing, light direction, camera height, expression) so the photographer hits the metrics flagged, not 50 frames of guesswork.

Does Recruiter Confidence really matter?+

Yes. Willis and Todorov 2006 (PMID 16866745, Psychological Science) found that competence and trustworthiness judgments made after a 100-millisecond look at a face correlate highly with judgments made with no time limit; a longer look mainly adds confidence. On LinkedIn your photo sits beside your name in search results and messages, so it is often seen at a glance. The Pro audit reads your headshots against that fast-glance judgment, in words: which photo reads most competent and trustworthy, and which visible cues (expression, eye contact, framing, light) are costing you, rather than the warmth that rewards dating photos.

How is this different from the Dating Audit?+

Same scoring engine and the same per-photo readings; the difference is the brief and the price tier. The Dating Audit ($19.99) reads your photos for what swipes reward: warmth, attractiveness, and approachability. The Professional Audit ($49) reads the same readings for what recruiters, investors, and prospects scan for: competence, trustworthiness, and gravitas. Different recommendations, and a B2B photographer brief instead of a dating one.

How long does the audit take?+

Scoring runs in 30 seconds. The full 5-page personalized report is ready within 1 to 2 minutes of upload, and the link is emailed to you; the report page has a Download PDF button. No queue, no scheduling, no human review delay.

Does the scoring handle different face shapes, ethnicities, and ages?+

The engine measures the same landmark ratios on every face. Most metric scores are calibrated against the people who have scanned on RealSmile, while the Face Score percentile is counted against a benchmark of posed studio portraits of a mostly young, mostly East Asian cohort. How far readings move between photos of the same face is published on the Face Score validation page, and any reading the engine cannot measure on a given photo is left out of your report rather than scored.

Will my photos be stored or used to train any model?+

No. Photos are processed in the scoring pipeline, the report is generated, and the source images are deleted from disk immediately after delivery. Nothing is retained, indexed, or used as training data. Only the resulting metric scores stay against your account so you can re-open the PDF.

Research basis

The science behind the competence + trust read

The Pro audit reads the 17-metric engine’s output for the signals that move recruiter, investor, and prospect judgment. Each read is anchored to published research in face perception and executive presence — cited by author, journal, year, and PubMed ID where applicable so any claim is independently verifiable.

  1. Willis & Todorov, 2006 — Psychological Science

    “First impressions: making up your mind after a 100-ms exposure to a face.” Trustworthiness and competence judgments stabilize within roughly 100 milliseconds of seeing a face, and a longer look mainly adds confidence — so a recruiter, prospect, or investor glancing at a LinkedIn primary or sales-deck headshot has already formed that read. Anchors how the Pro audit reads trust and competence.

    PubMed: PMID 16866745
  2. Oosterhof & Todorov, 2008 — PNAS

    “The functional basis of face evaluation.” Identifies the two orthogonal dimensions human raters use to evaluate faces — valence (trustworthiness) and dominance — and isolates the static facial cues that drive each. Frames how the Pro audit reads measured signals for trust and dominance, in words.

    PNAS 105(32):11087–92
  3. Hewlett, 2014 — Executive Presence (Center for Talent Innovation)

    Survey of 268 senior executives: 67% named gravitas as the core of executive presence, ahead of communication (28%) and appearance (5%), which CTI describes as a filter through which the other two become apparent. Frames the audit’s reading of headshots as a presence signal, not a vanity asset.

    Coqual (formerly CTI) · Executive Presence

The Pro audit reads your measured metrics through these findings, and describes what is visible in each photo (lighting, pose, crop, wardrobe) in words, never as a score. Methodological detail, sample sizes, and effect sizes are on each linked source.

Original-data companion: the State of Looksmaxxing 2026 data report publishes aggregated score distributions across the live face-scan population.

Same engine. Your headshots.

Upload up to 10 photos. AI returns your primary, your photographer brief, and a 30-day reshoot plan in 1–2 minutes.

Email collected at secure Stripe checkout. 5-page personalized PDF arrives in 1–2 min.

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Want the dating version instead? Dating Audit →

Related — LinkedIn / Executive Photo Resources