Fix Your Dating Photos. Get More Matches.

What you actually get at each tier

The pricing ladder is built around one question: how many photos do you need to decide between, and how much of your appearance do you plan to change in the next 30 days. Pricing has not moved since launch, so the numbers above are the numbers you pay. Below is a plain-English breakdown of what is inside each tier, written so you can pick the right one without scrolling back up to compare bullet lists.

How to choose your tier

Most users overspend by buying the glow-up tier when they only needed a ranker, or underspend by buying a single audit when they actually had five photos to triage. The decision usually comes down to three honest questions about where you are right now.

1. Do you already have your dating photos picked, or are you still deciding? If you have one photo and only want to know whether it is helping or hurting, the $29 audit is the right entry point. If you have a folder of candidates and you genuinely do not know which one belongs as your lead, you need the $49 ranker. Running five separate $29 audits is more expensive and does not give you the side-by-side ranking or the slot-order recommendation that actually matters on Hinge, Tinder and Bumble.
2. Are you planning to change your appearance in the next 30 days? "Change" here means a new haircut, a real skincare routine, posture work, or a gym block: anything that will move your face away from how it looks today. If yes, the $99 glow-up plan is built around that window. If you only want the written plan without the AI hairstyle preview and milestone rescans, the $39 4-week roadmap covers the same plan-only deliverable for less. If you only need to optimize the photos you already have, neither glow-up tier is the right pick.
3. Do you need a tier you can keep coming back to? If you are in active dating-app rotation, plan to re-shoot photos several times across the year, or you want quarterly 1:1 review of your current photos against your past ones, join the Coach waitlist. The yearly tier is designed for that recurring use, not for the user who needs one diagnostic this week.

The methodology behind the score

The scoring system is not a personal opinion and it is not a black-box vibe check. It is a 68-landmark facial-detection pipeline running on TensorFlow.js inside your browser, producing a vector of 17 facial metrics (jaw definition, canthal tilt, midface ratio, symmetry, skin clarity, lighting balance and so on), each anchored to ranges drawn from the peer-reviewed facial-attractiveness literature.

Three references shape the model. Little, Jones and DeBruine (2011, PMC2781897) catalog the perceptual cues (symmetry, sexual dimorphism, averageness) that drive consistent attractiveness ratings across raters and cultures, which is why the metric weights cluster around those features rather than around opinion. Carre and McCormick (2008, PMC2826778) show that facial width-to-height ratio carries downstream behavioral signal, which is one of the structural ratios our jaw and midface metrics encode. Willis and Todorov (2006, PMID 16313657) demonstrate that first impressions of trustworthiness, competence and attractiveness stabilize after roughly 100 milliseconds of exposure, which is the entire reason a single bad lead photo on a dating app costs you a swipe before any text profile is read.

None of this turns the score into medical advice or a clinical assessment. It turns it into a reproducible signal you can act on. Run the same face through three different photos and the scores land within roughly three points of each other, which is the consistency band you would expect from a calibrated landmark model and not from a vibe-based opinion app.

Where this sits in the broader pricing landscape

Compared to typical face-audit pricing landscapes, the one-time bucket runs roughly $40 to $200 for a standalone facial-harmony report, while photo-coaching subscriptions cluster around $150 per year for ongoing access. RealSmile sits at the lower-priced end of the one-time bucket ($29 for a single-photo verdict, $49 for a ten-photo ranker, $39 for a 4-week written roadmap, $99 for the full 30-day glow-up plan, $149 for the Pro / LinkedIn tier) without locking the deliverable behind a recurring charge.

We deliberately avoid claiming "best value" or "lowest price guaranteed" because both depend on what you actually need. If you only need a single second opinion on one photo, even a free score from any landmark-based tool may be enough for that decision. If you need ongoing photo coaching across a full year, the $199 Coach tier (currently waitlist-only) will land cheaper than two cycles of a typical $150-per-year subscription, but only if you actually use it. The honest framing is that the comparison tables above and the methodology section list exactly what is included; you decide whether the deliverable matches the price.

One thing worth flagging: the comparators on each card (Photofeeler $19/mo, PhotoAI $19/mo, Aurale $79, in-person stylist $200+) are competitor reference prices, not previous list prices we charged. The live numbers ($29, $49, $39, $99, $149) are the real cost. There is no plan to raise these on a hidden timer; if pricing moves in the future the change will be announced before it lands, and existing customers keep their current order pricing regardless.