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Sample · Professional Headshot Audit

Your Headshot Strategy Report

Illustrative sample · 4 headshots · female

An illustrative example of the report you receive after checkout: hand-written sample numbers, not a real scan. Your report runs the same engine and metric readings on your own headshots, read for executive use. It includes an executive presence projection across LinkedIn, About-page, and Sales-deck, and an AI Recruiter Panel of 20 simulated decision-makers, in words.

Best headshot

82

percentile

Average

71

percentile

AI Recruiter Panel — 20 simulated decision-makers

Each headshot read the way a recruiter, a prospect and an investor would — in words, never a score

An AI-simulated panel of 20 senior decision-makers: recruiters screening a shortlist, prospects deciding whether to take a call, and investors reading a founder bio. Each read is tied to a measured metric or a visible cue. AI-simulated first impressions, not real human ratings and not scores.

Headshot 1 — current LinkedInStrong primary
RecruiterCredible, senior
ProspectEasy to take a call from
InvestorSteady, direct
Headshot 2 — about-pageDecent secondary
RecruiterCompetent, a little flat
ProspectFriendly
InvestorReads junior
Headshot 3 — sales deckReplace
RecruiterHard to read in shadow
ProspectDistant
InvestorUnconvincing
Headshot 4 — conference badgePromote — versatile
RecruiterApproachable, polished
ProspectWarm and credible
InvestorConfident

Executive presence projection

Today vs. ceiling — across the three surfaces your headshot actually performs on

How your lead headshot reads on each surface today and after the fixes, in words, tied to a measured metric or a visible cue.

LinkedIn primary

Recruiter and decision-maker read

TodayCompetent, a little guarded
CeilingCredible and approachable

Direct gaze already reads as competent; a warmer expression adds approachability without losing authority.

About-page lead

Website visitor read

TodayFriendly but under-lit
CeilingTrustworthy at a glance

Soft, even light on the face lets the expression land before the copy does.

Sales-deck headshot

Prospect and investor read

TodayReads junior next to the deck
CeilingReads as the decision-maker

A tighter head-and-shoulders crop and a solid jacket fix the casual read on slide 1.

Written projections, not percentages and not guarantees.

Metric breakdown — strongest readings + photo-side fixes

Strongest + weakest signals across your slate — and exactly what to fix

Strongest readings come from the facial-geometry engine; the photo-side fixes are a written read of what is visible in each headshot, never a score. Your report also names the weakest measured readings on each photo.

Strongest signals — keep doing

Canthal Tilt84

Eye-corner angle is your strongest reading across the slate

Facial Symmetry82

Left and right halves read evenly in the front-on shots

Midface Ratio80

Eye-to-mouth height relative to face length sits in a balanced range

Weakest signals — what to fix

Wardrobe contrast

Mid-grey shirt against neutral background flattens the silhouette

Fix: Solid color (navy / charcoal / deep emerald) against a contrasting backdrop

Background separation

Backdrop too close to subject; ambient bounce blurs the edge

Fix: Step 6 ft from wall, soft natural-light source 45° from frame

Micro-expression — corner of mouth

A closed-mouth expression reads less approachable than a slight smile that reaches the eyes

Fix: Hold a real warm thought between shutter clicks — engages orbicularis-oculi naturally

Pattern recognized

Your measured fundamentals (canthal tilt, symmetry, midface) are your strongest readings. The drag is in production-quality variables — wardrobe, backdrop, micro-expression — all fixable in a single 90-minute studio reshoot.

30-day execution plan

Week by week, built on your weakest readings

Written for solo founders, partners, and senior leaders. Total time investment: ~8 hours across 4 weeks (90-min studio + 2 hrs wardrobe + light operational ops).

Week 1Studio reshoot — single 90-minute session
  • ›Book a real photographer. Three outfit changes — solid navy, charcoal, deep emerald.
  • ›Shoot list — three angles per outfit: front-on, 3/4 left, 3/4 right. Eye-level lens.
  • ›Replace LinkedIn primary the same day. Update About-page + email signature within 48 hours.
Week 2Wardrobe + grooming pass
  • ›Tailor the jacket so the shoulder line meets your shoulder seam.
  • ›Crew-cut or trim 2 weeks before shoot, not the day of — softens the line.
  • ›Mattifying primer + 30-sec blot before the shoot — takes the shine off the T-zone.
Week 3Background + accessory polish
  • ›For studio: 6 ft of subject-to-backdrop separation, soft natural-light source 45° from frame.
  • ›For office: clean a clear corner, neutral wall — no shelves, no plants, no books in frame.
  • ›Watch + glasses on if you wear them daily — consistency with in-person presence matters.
Week 4Distribution + final lock-in
  • ›Push the new headshot to: LinkedIn, About-page, sales deck slide 1, email signature, Calendly avatar.
  • ›Refresh Google profile-image attribution where applicable (knowledge-panel readers index it).
  • ›In week 4, rescan the new headshot and compare it with this report.

The research behind the read

Two published findings behind how the audit reads a headshot

LinkedIn's own figure on profile photos, and Princeton research on how fast people judge a face. Each source is named so you can check it.

14×

How much more likely a LinkedIn profile is to be viewed when it has a picture at all, versus none

LinkedIn Talent Blog

"Just having a picture makes your profile 14 times more likely to be viewed"

0.10s

Exposure after which competence and trustworthiness judgments of a face already correlate highly with judgments made with no time limit; more time mainly adds confidence

Willis & Todorov, Princeton 2006

Psychological Science 17(7):592–598 · PMID 16866745

Figures are quoted as each source reports them. Your audit reads your own headshots against the first impression they describe, in words.

What's inside the $49 audit

7 deliverables

$49

Bundled into one report. Generated in 1-2 minutes. Report link emailed, with a Download PDF button. Your report runs the same engine on your own photos.

Per-headshot Face Score + readings

Up to 10 headshots measured by the 17-metric engine, each with its Face Score and its strongest and weakest readings

Lead-headshot verdict

Engine picks your LinkedIn primary with full reasoning

Executive presence projection

LinkedIn / About-page / Sales-deck — current read vs. realistic ceiling, in words

AI Recruiter Panel — 20 decision-makers

Recruiter, prospect and investor reads of each headshot, in words

Headshots to demote

Which photos to pull, and the reading behind each call

30-day execution plan

Week-by-week fixes built on your weakest readings

5-page executive PDF

Report link emailed, with a Download PDF button

Get your own report

Same engine. Your headshots.

The sample above is what you receive — personalized to your face, your weakest metrics, your target platforms.

Executive tier

Professional Audit

$49one-time
  • ✓ 17 metrics, up to 10 headshots
  • ✓ 5-page executive PDF
  • ✓ AI Recruiter Panel, in words
  • ✓ Reshoot fixes + 30-day plan

Get this audit →

The 30-Day Program

RealSmile Pro · recurring

Track the fix working

$3.99/wkafter a free 3-day trial · cancel anytime
  • ✓Every rescan scored on our newest model — your score, rerun as the model improves
  • ✓Your progress graph — week-over-week deltas, real movement above the noise floor
  • ✓Weekly coached Reshoot Challenge — same conditions, beat your number
  • ✓Ad-free browsing across the whole site · cancel anytime

The trial converts to a paid $3.99/week subscription unless you cancel before it ends.

Stripe secure checkout · Report link emailed in 1–2 minutes, with a Download PDF button